SEO & PPC Spends to Double by 2014 to over $30 Billion

It is no surprise that Internet Marketing will continue to grow and start taking additional budget dollars away from traditional marketing. It is surprising by how much the current market is expected to grow in size over the next few years. Check out this chart below. Overall Interactive budgets will soar to above $55 Billion. The Internet Marketing Agencies will continue to take business from traditional agencies as online begins to rule the advertising world.

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According to our friends at Blogstorm and Forrester Research, a lot of companies are still not taking advantage of organic SEO. In fact, many companies spend 20 times as much on PPC over SEO even though SEO drives 75% of the traffic.  This will begin to change as more companies realize the benefits of organic SEO.

SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.

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