Good science leads to great success. That’s why everything IMI does is based on thorough, scientific analysis. Whatever your goals, we will help you create measurable objectives to achieve them. Our team of scientists doesn’t rest until you receive a substantial and meaningful return on your investment.
Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is why we focus on creating integrated online marketing campaigns designed to maximize your return on investment.
As industries shift away from traditional mass media and place a greater focus on more targeted and measurable means for gaining new customers, companies must redefine their business goals and apply online strategies designed to achieve them. That is where we come in!
As a leading data-driven digital marketing agency and one of the fastest growing companies in the country, IMI is obsessed with creating opportunities for everyone we touch. That goes for our amazing team members, fantastic partner clients, shareholders, and the community around us.
Contact us today to learn more about our scientific approach to growing your business using integrated online marketing strategies and unparalleled customer service!
As a leading internet marketing agency, we believe that Search Engine Optimization (SEO) is the most important long term investment for any business. This is true for both B2B and B2C businesses. The most effective way to drive visitors to your website at the lowest long term cost is to build your website’s organic search engine ranking.
SEO is an effective tool for improving the volume and quality of traffic to your website. Visitors are more likely to click on free organic listings than on paid listings. Our SEO strategies apply only the best and most current practices that focus on the use of great content development, content marketing, social media. All of these strategies combined result in the most effective use of best practices that drive long term ROI.
Our SEO professionals are all well-respected thought leaders in the space and have decades of combined experience and include the following credentials: Search Engine Workshop Certification, Google Analytics and Yahoo Certifications, PMP Certification, UNIX Certification, Computer Engineering degrees and MBA’s. Our SEO team members are acclaimed SEO speakers and bloggers. IMI’s SEO team members have been keynote presenters at Pubcon, SMX, SEMCon, Etail, and many more influential conferences.
Our proprietary SEO strategies combined with advanced SEO analytics and reporting software gives us the tools to perform high quality enterprise level SEO services for medium sized companies to enterprise global brands. We practice what we preach and we can get you the results that will transform your business.
Contact us today to learn more and have our team perform a complimentary SEO audit!
Social media has been one of the fastest growing digital marketing channels for years now and continues to play a major role in brand development and customer acquisition and engagement. Social media now is a critical element to effective content marketing and search engine optimization strategies. These marketing strategies simply can’t exist well without one another.
We begin by gaining a sound understanding of your industry, business goals, and target audience. We follow a very formal marketing process for each social media strategy which includes in-depth discovery, market research, project planning, exceptional project management, training, consulting, and reporting. We also incorporate social media ads such as Facebook advertising into many marketing campaigns. As a top digital marketing agency we make social media recommendations that will be best for your business and offer the most engaging experience for your audience.
Our social media team brings vast experience on online marketing, social media strategy, content marketing, event planning, blogger outreach, public relations, and social media analytics. Our team not only specializes in customer acquisition and engagement, we specialize in driving revenue through integrated social media and analytics.
Contact us today to learn more about how we have generated millions in review through data-driven integrated social media strategies for our clients.
Pay per click (PPC) advertising, commonly referred to as Search Engine Marketing, delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. However, without a thorough understanding of how PPC works, it is very easy to mismanage valuable advertising budgets. That’s where we come in!
As an internationally recognized Search Engine Marketing agency, we have the team, technology, and skills to manage large budget PPC campaigns with thousands of keywords. We have the ability to manage enterprise level accounts in multiple languages. IMI is also partner with Marin Software to provide our clients with the best possible advertising management platform, reporting dashboard, attribution modeling, and reporting.
Our SEM team has been managing paid search since its inception and is driven solely by analytics and financial data. Our core focus is to expand our clients’ campaigns, drive quality traffic that will foster conversions and increase revenue, while decreasing the cost per acquisition. IMI’s PPC team members are recognized thought leaders, active bloggers and speakers and major tradeshows, and care deeply about each and every client. We manage our client’s budgets as if it was our own, tracking every dollar and optimizing towards very specific milestones and metrics.
Contact us today and allow our expert team to perform a complimentary detailed audit of your current and past PPC campaigns!
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.
Our team performs in-depth marketing research and analysis and continually optimizes our client’ campaigns for meeting very specific metrics. We have to technology, tools, and multi-channel attribution analytics platforms for tracking every piece of creative we use.
Our display advertising team not only designs and manages the campaigns, but also managers ad network partnership, handles price negotiation, provides full in-house creative services, and much more.
Retargeting is another way that we can close the conversion loop and capitalize on the traffic gained from the overall marketing campaign. Retargeting is a very powerful display advertising tool to keep your brand top of mind and keep them coming back. We track every single touch point up to the ultimate conversions and use that data to make actionable recommendations for further campaign optimization.
Get in touch with us today to learn more about what our digital display ad campaigns can do for your business!
Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.
Most online marketers mistakenly attribute 100% of a sale or lead to the Last Clicked source. The main reason for this is that analytic solutions only provide last click analysis. 93% to 95% of marketing touch points are ignored when you only attribute success to the last click. That is why multi-attribution is required to properly source sales or leads.
In order to be a data driven agency, we foster a culture of inspired marketing entrepreneurs that collaborate, innovate, and are constantly pushing the threshold of marketing intelligence. Our analytics team is well versed in mathematics, business analytics, multi-channel attribution modeling, creating custom analytics reporting dashboards, and performing detailed analysis and reporting for each client.
We have a saying that “good data” is better than “big data.” Bid data is a term being thrown around a lot these days because brands and agencies alike now have the technology to collect more data and intelligence than ever before. But what does that mean for growing a business. Data is worthless without the data scientists analyzing it and creating actionable insights. We help our client partners sift through the data to gleam what matters most and what will aid them in attaining their goals.
Contact us today to learn more and have our data scientists review your analytics to identify unique business and marketing opportunities!
As a full service Internet marketing agency, we believe that the foundation of any great online marketing campaign starts with your website and landing pages. That is where conversions will happen and revenue will be generated.
Our Website Design & Development team has the skill and creativity to take your vision and translate that into an amazing interactive experience. Our designers and usability experts use best practices for combining amazing designs with an effective user experience. Our web developers and SEO developers work together to create websites that have both aesthetic appeal and SEO friendly code structure. Our proprietary methods for SEO website development will ensure that you hit the ground running upon launch!
Being on the cutting edge of website design and development is critical to stay relevant as a leading agency which is why our expert team uses the latest technology to ensure your websites and lading pages are easily accessed and usable across all devices. We have vast experience in Ecommerce design and development, building well-optimized landing pages, conversion rate optimization, mobile websites, and responsive design. Our design team has experience in all things digital and the ability to create amazing websites, landing pages, creative for display advertising, infographics, typographic video, print ads, and much more.
Contact us today to see a portfolio of our work and let us show you how we can help translate your web traffic into revenue generation!
Conversion rate optimization is still possibly one of the most underutilized but critical functions of digital marketing. Every element of digital marketing is useless without considering conversion rates. This goes for SEO, SEM, Social Media, Email, and Display. The power of your SEO rankings are only as good as your click through rates and your traffic is only valuable of your website and landing pages foster some type of “action.” Why spend all the time and energy driving traffic through multiple different channels if you are not willing to spend the time and energy on conversion optimization? Yet many brands and agencies still put less emphasis on this crucial piece of the puzzle.
Conversion rate optimization is all about testing. Many companies get too bogged down in design and what they think looks best and will convert. At the end of the day, you don’t know until you test. At IMI, we have the tools, technology, and expertise to not only build well-optimized web pages but to test them once they go live. Our conversion rate optimization can not only save our client’s money but generate millions in revenue.
We leverage multiple different kinds of testing from A/B tests and click tracking to multivariate testing and focus groups. We let the data do the talking!
Contact us today and allow our analytics and conversion optimizations teams perform a complimentary audit to identify new opportunities for revenue generation and growth!
Email Marketing is far from dead and one of the most effective ways to stay in front of both current and potential customers. From brand building and customer acquisition campaigns to thought leadership and brand loyalty efforts, email marketing strategy plays a major role in ongoing digital marketing efforts.
Our Email Marketing team has decades of combined experience and the expertise to manage email strategy for medium sized businesses as well as global brands. We combine our email efforts with integrated digital campaigns to leverage social media, SEO, Content Marketing, and other brand building efforts.
We have the capability to work with our clients’ internal content, creative, and email marketing teams or handle the whole campaign for them. We incorporate our proven strategic consulting services as part of our Email Marketing offerings in order to help our partner clients develop effective strategies for building their email lists. These consulting services include assistance with event planning, creative design, website and landing page email capture, and much more. We help our clients not only with engagement but new email acquisition, list segmentation and list cleansing.
Contact us today to learn more about what we are doing for major global brands, and more importantly, what we can do for you!
In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
Internet Marketing Inc. offers advanced proven tactics for online reputation management (ORM). As a leading online marketing agency, we specialize in aggressive strategies that include removing negative content from the search engines as well as Content Marketing, Social Media, and PR.
We combine our sophisticated Search Engine Optimization skills with our ORM tools such as social media, social bookmarking, PR, video optimization, and content marketing to decrease the visibility of potentially damaging content. We also work with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.
Our agency can provide both offensive and defensive ORM strategies as well as preventive ORM that includes developing new pages and social media profiles combined with consulting on continued content development. Our ORM team consists of experts from our SEO, Social Media, Content Marketing, and PR teams. At the end of the day, ORM is about getting involved in the online “conversations” and proactively addressing any potentially damaging content.
We keep these efforts completely confidential to ensure brand integrity for each and every client. Contact us today to see how we can help you shape your online message!
The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.
The concept of affiliate marketing was believed to originate in a cocktail party. The concept which was born out of informal gossip, has evolved into a pioneering marketing strategy. Affiliate marketing at its core involves a kind of marketing, where the marketer promotes other people’s products or services.
At IMI, we have the ability to incorporate Affiliate Marketing into any integrated digital marketing campaign in order to push product sales and drive revenue. We believe that this is just one piece of the digital puzzle however. Affiliate campaigns can incorporate many aspects of digital marketing including web design and development, display, paid search, conversion optimization, and SEO.
Content us today to discuss how we can help improve your affiliate marketing efforts!
Zenni Optical had a problem. They wanted to improve brand awareness, increase organic traffic to their site and most importantly, increase online sales. IMI had the solution: an interactive quiz that introduced a new audience to the brand, drove people …
“Social Media” has become a buzzword phrase in recent years. Business owners know they need it, but do they really know how or where to start. Good news! The IMI Intern team is here to help. They have broken down …
The Search Marketing Expo (SMX) is one of the largest digital marketing conferences with a strong reputation. Even though I am a featured speaker, I am just as excited as all the other attendees to listen to and learn from, …
In his recent article on Inc.com, CMO Brent Gleeson, talks about why companies fail to maintain a focus on one of their most important revenue generating assets. The culture. He then outlines six steps for rebuilding the culture and placing …
In a recent Forbes post we highlight the growing importance of content marketing and included some great examples of infographics and motion graphic videos we have done for Aria Las Vegas and AMC Theatres promoting Anchorman 2. Click on the …
In a recent post by IMI’s Managing Director, Megan Rozo, she discussed the “silo” mentality that is common in both large and small organization, and provides unique insight into how to break down those barriers, starting at the very top. …
Our Social Media Director Devon DeMars gave a presentation to the Journalism and Media Studies 210 class at SDSU on April 20, 2015. Devon speaks at SDSU every semester to help students understand the impact of social media on today’s …
Co-founder and CMO Brent Gleeson was asked to give a motivational keynote speech about leadership, teamwork, persistence, and adaption at the North Carolina Healthcare Engineering Association on Thursday March 12, 2015. The title of his presentation: “All In. All the …
Our Social Media Director Devon DeMars is presenting a 20 minute presentation at the Outreach Marketing Virtual Summit online conference on Tuesday April 28, 2015 (streams all day). Devon will talk about influencer outreach and the importance of the pre-pitch …
SAN DIEGO, April 9, 2015 – Internet Marketing Inc., a full service digital marketing agency headquartered in San Diego announced they won an Internet Advertising Competition Award (IAC) for “Outstanding Interactive Application” from the Web Marketing Association. The IAC Awards …
San Diego, CA – Internet Marketing Inc., a full service digital marketing agency headquartered in San Diego, appointed Dan Romeo as their Chief Financial Officer in September 2014. In his short time at Internet Marketing Inc. (IMI), Romeo has already …
San Diego, CA – Internet Marketing Inc., a full service digital marketing agency headquartered in San Diego, welcomes Jason Brigham to their leadership team. Brigham comes with a wealth of knowledge within the Industry and brings over 10 years of …
