IMI Named Finalist at the 2017 US Search Awards for Best SEO Campaign

US Search Awards

The US Search Awards celebrate the very best in SEO, PPC, Digital, and Content Marketing across the U.S. The award entries are submitted by leading search and digital agencies and individuals in different industry and service-related categories.

IMI has been honored as a finalist at the US Search Awards for 3 consecutive years – 2014 through 2017, for our technical SEO experience and success in restructuring client websites and content strategy, resulting in increased rankings and conversions. IMI’s 2017 finalist recognitions are in two categories, Best Use of Search – Retail and Best SEO Campaign for our work with a leading resume writing service, TopResume.

TopResume turned to IMI to assist in optimizing their marketing campaigns and website to increase organic leads, conversion rates, and traffic, as well as improve user experience and understand the consumer journey. IMI conducted an in-depth discovery to understand the wants and needs of their target audience, implemented a full technical SEO diagnostic to uncover opportunities that would increase organic results, and executed CRO tactics on both mobile and desktop to improve conversion rate.

IMI was excited to report the results of their SEO optimization efforts. Organic traffic increased 575%, organic revenue increased 98% and organic conversions increased by 60%. IMI provides a holistic SEO approach that starts with creating a strong foundation of technical SEO best practices, content marketing, and CRO. In the case of TopResume, IMI was also focused on helping them become true educators in the job search space. The keyword research and targeting optimization techniques were applied to job description pages, resume sample pages, and career advice pages to show that Top Resume wasn’t just a resume service, but a content hub of resources for people looking for a job.

 


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