Pay-Per-Click advertising has come a long way since its conception in 1996. Over the years PPC marketing has drastically changed, altering advertisers approach to online advertising. Back when the highest bidder was guaranteed the top ranking in the search results, it required a much different strategy than it would today. Now, most pay-per-click search engines use a combination of factors to determine ranking position.
IMI has put together a timeline showcasing the key points in the evolution of PPC Advertising over the years.
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