With its expected IPO of $16 billion, Facebook now has a big question in front of them. Where to next? With rumors floating around of the tech company simply being a fad among internet users, it begs the question of how the social network will remain on top in such a dynamic industry, and what this means for brands, marketing companies, and users alike.

Perhaps you recall reading an earlier post about the marketer’s perspective on social media. Here we gave you an inside look as to how internet marketers view the social media scene for business-to-consumer marketing. Now courtesy of social media examiner, more than 1,900 business-to-business (B2B) marketers has given us further insight into how they’re utilizing social media for their campaigns. In this post I will focus on the different experiences B2B marketers encounter when running their campaigns, as opposed to a consumer-driven focus.

The future of Google Search is finally here—and it’s smarter than ever. Google now prefers “Knowledge Graph,” which works with the user to understand exactly what you meant by your search query. For example, type any word like “Apple” into the search bar and a new window will appear on the right side of your result literally asking which entity you meant to search for. Your results will be filtered depending on which option you select.

Ever wonder why some Facebook posts and Twitter tweets don’t have as much reach as others? While, this is actually due to a number of factors such as quality of content, topic of discussion, expertise on the topic, and many more but perhaps one factor you may not have considered is the timing of your post. A recent study released by Bitly, an online link shortening service that helps you share, track, and analyze your links shows the best time to post on Facebook and Twitter for maximum reach. Internet marketing agencies may want to consider these findings to maximize their client’s promotions.

Bing announced another launch and redesign of their search engine today. After making their search results cleaner and more accessible last week, Bing is turning its focus to a social search experience. So what is Bing offering besides new PPC advertising and display marketing tactics? Over the next few weeks before Bing officially goes live with the changes, a new three column design called Core Search, Snapshot and Sidebar panes. Today, we will be focusing on the new Social Sidebar.

Facebook social reader apps have plummeted, but why? BuzzFeed posted today that popular publications such as The Washington Post, The Guardian UK and Daily Motion who have social reader apps are declining rapidly. For example, the Washington Post grew its social reader to nearly 18 million users last month and that number has tanked to 9.2 million today, according to AppData.com. The tool was getting more than 4 million daily users in the second week of April, but ended up almost at zero for the rest of the month—a mere 220,000 daily.

Social media giant Facebook has upped its social responsibility initiative to include an “organ donor status” on the Timeline. There are more than 114,000 people in the U.S. in addition to millions more around the world that are in need of a heart, liver or kidney transplant. Unfortunately, an average of 18 people per day will die waiting for a donation.

For all of us who can’t seem to avoid being sucked into the world of Facebook every time we go on our computers, it comes as big news that the company is going public as an IPO. Recently, Facebook has presented its roadshow and has made its future intentions known. Among the most important for consumers, CEO Mark Zuckerberg has emphasized that they want to keep Facebook free for everyone. He says that ads are a very important part of Facebook in order to achieve this.

If you haven’t used Bing within the past day and a half then you probably haven’t noticed the new design change on the search results page. In order to