UGC: How to Leverage It to Boost Your Brand

UGC: How to Leverage It to Boost Your Brand

Are you looking to motivate your most fervent supporters to help you grow your brand? If so, embrace the power of UGC a.k.a. user-generated content Marketing has evolved over time. While the smoke-filled room full of storyboarded print layouts (think: …

5 Ways to Create Timely Content

5 Ways to Create Timely Content

Positioning the right message at the right time to the ideal audience is the key to getting a handle on timely content When it comes to content management, what does “timely” really mean? Does it mean releasing content in accordance …

Why Video Marketing Is Here to Stay

Why Video Marketing Is Here to Stay

Big blocks of text may inform a reader but quality videos can entertain, captivate, and keep virtually anyone from wanting to leave your site Google buys YouTube in 2006 for $1.65 billion… Twitter buys Vine in 2012 for $970 million… …

5 Questions to Consider When Measuring KPIs

5 Questions to Consider When Measuring KPIs

When measuring your company’s key performance indicators, which important metrics should you really be looking for? Unfortunately, some business owners are focused on the singular concept of “sell more stuff” tunnel vision, where there is little concern over the key …

Why You Should Forget About Marketing Trends

Why You Should Forget About Marketing Trends

Not every marketing idea or trend is a goldmine. Instead, you should focus on the fundamentals to more effectively reach your target audience As technology and customer expectations shift, so do marketing tactics. We now see consumers moving to e-commerce …