IMI Goes to MozCon 2016

IMI Goes to MozCon 2016

I’ve been immersed in the SEO world for over 5 years now, but for the first time, I had the pleasure of attending MozCon and came away with a lot of interesting takeaways. This was the most well put together …

B2B and Account-Based Marketing Strategies

B2B and Account-Based Marketing Strategies

Still think B2B sales and marketing tactics are all about lead generation activities? If you’re serious about growing your business, remember these three letters: A-B-M. Today’s marketing managers and sales strategists in the B2B world have a lot to consider …

How Influencer Marketing Has Changed

How Influencer Marketing Has Changed

Just when you thought you had your head wrapped around influencer marketing, it dared to evolve! Here’s how this pivotal marketing concept continues to change. Social influencers have been around for centuries, but only in the past few years has …

How Social Selling Will Dominate E-Commerce

How Social Selling Will Dominate E-Commerce

Social selling, or maximizing social networks to drive sales, is just beginning to show its true potential. Are you positioned to take advantage of the online shopping community? Here’s the raw truth: If you aren’t taking advantage of social media …