Top SEO Keyword Tools for 2017

Top SEO Keyword Tools for 2017

RankBrain and Google’s constant drive towards machine learning has forever changed the way we optimize the content on our websites for search engines. RankBrain has placed enormous value on semantic relevance and optimization when it comes to optimizing keywords on-site. …

The f/stop: This Week in Digital Marketing

The f/stop: This Week in Digital Marketing

Survey Says: “Show Me, Quality!” More than three dozen local SEOs have come together in the 2017 Local Search Ranking Factors survey. This survey is an attempt at reverse-engineering Google’s local rankings algorithm. The survey breaks down what those local …

Mapping the Consumer Journey for E-Commerce Retailers

Mapping the Consumer Journey for E-Commerce Retailers

Shifting from storefronts to browser windows, more customers are shopping online instead of in-store. Many prefer online shopping for the affordability, convenience, and accessibility. Customers now make over half of their purchases online. In 2016, total e-commerce sales reached $394.9 …