Marketing in “The Age of You”

Marketing in “The Age of You”

Consumers expect brands to listen, understand and act. Marketers are expected to uncover genuine insights and create personalized, relevant and memorable experiences to satisfy both ends. We recognize this era of marketing as The Age of You. I sought out …

Buyer Profiles or Buyer Personas

Buyer Profiles or Buyer Personas

Our mission as marketers, advertisers, and entrepreneurs is to consistently be developing new and creative ways to attract customers and sell products. As we focus on the new year, we must answer a critically important question: How will we do …