The Unexpected Crash of Target.com

The Unexpected Crash of Target.com

On Tuesday, the Target Corp launched its limited collection Italian design label Missoni, for a short period of time before a high volume of eager shoppers caused Target.com to crash. Target mentioned that the number of items customers wanted per …

Vid.ly is Up and Ready for Use

Vid.ly is Up and Ready for Use

Vid.ly, a video uploading service, has the ability to provide for all your video needs. The site has recently been revamped and is ready for the general public. Any video can be uploaded with your free account and Vid.ly makes …

Is Extra Data Costing Your Website Millions?

Is Extra Data Costing Your Website Millions?

Simply deleting extra data fields on your website can potentially save you millions, as shown in the article “Expedia on How One Extra Data Field Can Cost $12 M“. Expedia utilizes SAS® predictive analytics, which helps them understand their customer …

Website Set-Up 101

Website Set-Up 101

The Basics of a Website – Part 1 For most non-webtechies, the “behind the scenes” setup of a website is often very confusing.  There are two very specific things that need to be setup before you can launch a website …

Landing Pages and Conversion Optimization

Landing Pages and Conversion Optimization

Conversion optimization:  The process of manipulating a web page to improve the visitor’s perception of the page and increase the conversion rate.  A “landing page” is generally referred to when speaking about the page a visitor is directed to when …

Don’t forget to Leave Breadcrumbs!

Don’t forget to Leave Breadcrumbs!

I assume most of you out there have seen “breadcrumbs” across the top of web pages.  When considering website design/development and search engine optimization, it is important to understand what breadcrumbs are, how to use them most effectively, and why …