Google Comes Out with New Snippet Format

Google Comes Out with New Snippet Format

People are starting to comment on these new snippets that have recently appeared throughout Google result pages and are wondering; is it just another Google test or is it permanent? Google’s new snippet layout is not a test. Google came …

Is Extra Data Costing Your Website Millions?

Is Extra Data Costing Your Website Millions?

Simply deleting extra data fields on your website can potentially save you millions, as shown in the article “Expedia on How One Extra Data Field Can Cost $12 M“. Expedia utilizes SAS® predictive analytics, which helps them understand their customer …

Is Your Company Built for Speed?

Is Your Company Built for Speed?

We discuss usability and conversion optimization frequently, but there is one simple piece of the puzzle that can get overlooked.  Website speed and performance! Users are becoming more and more impatient as they surf the web.  Now the majority of …

Website Set-Up 101

Website Set-Up 101

The Basics of a Website – Part 1 For most non-webtechies, the “behind the scenes” setup of a website is often very confusing.  There are two very specific things that need to be setup before you can launch a website …

Weaving SEO into Web Development

Most people probably assume some level of optimization goes into website development but usually this is not the case.  Most often, SEO, if performed at all, comes much later when the stakeholders ask the marketing team why their site doesn’t …