Inbound Marketing Gains the Confidence of Brands

Inbound Marketing Gains the Confidence of Brands

A recently released report by Marketing Charts titled “State of Inbound Marketing Report” from HubSpot, reveals a growing trend of brands focusing their energy and funding on “inbound” marketing versus “outbound.”  Outbound techniques have long been employed and still constitute …

Introducing the Social Web

Introducing the Social Web

Facebook CEO, Mark Zuckerburg, surprised his almost 500 million man strong user-verse this week by unveiling new features for the social network at the F8 Developer Conference in San Francisco.  Some initial response has been hyperbolic, claiming an end to …

Twitter Gone Adwords

Twitter Gone Adwords

Long the subject of speculation and prediction, the world’s most active micro blog, Twitter, announced major changes to their social network in an attempt to position their network as a profitable enterprise.  Twitter Feeds will no longer be free of …

Top 10 Ways to Write Retweetable Tweets on Twitter

Top 10 Ways to Write Retweetable Tweets on Twitter

If you’ve ever wondered what makes something go viral, hopefully this blog post will uncover some of these hidden characteristics. Last Friday, viral scientist and author of The Social Media Marketing Book, Dan Zarrella, gave a webinar on The Science …

Execs and Online Marketing in 2010

In case you didn’t know, we’re in tough economic times.  These economic conditions have drastically cut budgets across the nation and world, leaving meager allowances for marketing and advertising in its wake. Nonetheless, expectations for 2010 remain optimistic.  In a …

Media Bashing, Break ups and More

Media Bashing, Break ups and More

From Britney Spears, to Oprah; from Sarah Palin, to Ashton, celebs and politicians alike are employing social media as a means of online reputation management.  Whether they want to promote their books or shows, refute paparazzi and journalists or simply …

Free Speech vs. Libel: Who Wins?

Last week, the FTC (Federal Trade Commission) announced a new set of rules to govern bloggers with a connection to any company selling a product they are writing about. So, how far will the government go?  Right now, it’s unclear, …

Social Media: Gaining Acceptance

Here at IMI, we have been big proponents of using social media for all kinds of businesses. Social Media is not, and should not be exclusive to tech companies, and this can be seen by giants such as Starbucks, Whole …