The Top 5 Benefits Of Investing In PPC

The Top 5 Benefits Of Investing In PPC

Why is Pay-Per-Click advertising an important piece of the digital marketing strategy? This is a common question that I’ve been asked several times by potential clients, friends, family, interns, and co-workers in other department. I even remember asking this question …

How a Crawler Based Search Engine Works

How a Crawler Based Search Engine Works

In 2013, less than 20 years after the mainstream Internet came into existence, the amount of information on the web has easily exceeded an exabyte of data, or 1 billion gigabytes. This data is currently increasing at a rate that …

Google Launches Codeword "Venice" Update

Lookout internet marketing companies, last month Google released details on 40 algorithm changes for its search engine, including one that was titled “Codename: Venice”. Two changes caught our eye and directly affect the way search is becoming more localized. Here …