How a Crawler Based Search Engine Works

How a Crawler Based Search Engine Works

In 2013, less than 20 years after the mainstream Internet came into existence, the amount of information on the web has easily exceeded an exabyte of data, or 1 billion gigabytes. This data is currently increasing at a rate that …

Keeping Up With The Future Of Online Advertising

Keeping Up With The Future Of Online Advertising

As 2012 marks the first year in history that marketers will spend more in online advertising than print, web marketing strategies are more important than ever. Through various SEM services, like search engine optimization of keywords and content, your website …

Google’s Panda 2.3 Update

Google’s Panda 2.3 Update

Google announced on July 26 that Panda 2.3 was officially up and running, as mentioned on Search Engine Land. Ever since the initial Panda update back in February, content Farmers that were gaining higher ranking through poor content have been …

Is Extra Data Costing Your Website Millions?

Is Extra Data Costing Your Website Millions?

Simply deleting extra data fields on your website can potentially save you millions, as shown in the article “Expedia on How One Extra Data Field Can Cost $12 M“. Expedia utilizes SAS® predictive analytics, which helps them understand their customer …

Changes To The Google AdWords Keyword Tool

Changes To The Google AdWords Keyword Tool

The simplification of the Google AdWord Keyword Tool, as expressed in the article, “R.I.P. Google Keyword Tool. Long Live SEO!”  creates a burning question to marketers who rely on this toolbar:  How does this change our process? Many have been …

The Inverted Pyramid Writing Style

The Inverted Pyramid Writing Style

When writing content on the web, a good rule of thumb is to use the inverted pyramid technique, also known as Bottom Line Up Front.  This entails putting your most important point as the title and first paragraph of text …