The Inverted Pyramid Writing Style

The Inverted Pyramid Writing Style

When writing content on the web, a good rule of thumb is to use the inverted pyramid technique, also known as Bottom Line Up Front.  This entails putting your most important point as the title and first paragraph of text …

Analyze This! The Future of Web Analytics

Analyze This! The Future of Web Analytics

Two recent independent developments promise to shakeup the way traffic is measured on the Internet.  First Google announced plans to soon allow users to opt-out of being tracked through Google Analytics.  Secondly, the increased deployment of Flash cookies over HTML …

The Last Winter SES Chicago

The Last Winter SES Chicago

A week ago ended the last SES Chicago scheduled to occur in December as it will move to October 18 in 2010. Although mid December is not technically Winter it was wintry enough especially compared to a much more Fall …

Execs and Online Marketing in 2010

In case you didn’t know, we’re in tough economic times.  These economic conditions have drastically cut budgets across the nation and world, leaving meager allowances for marketing and advertising in its wake. Nonetheless, expectations for 2010 remain optimistic.  In a …

Ready for Google Caffeine?

Ready for Google Caffeine?

Are you ready for the Google Caffeine update forewarned to be unleashed in early 2010 after the upcoming holidays? Google first alluded to this next generation infrastructure shift back on August 10th. This shifts will change how Google does its …