IMI Hosts Google Engage Thought Leadership Event

IMI Hosts Google Engage Thought Leadership Event

On Tuesday, March 5th IMI invited some of our local clients in house for an exciting thought-leadership event sponsored by Google called Google Engage. Our clients watched a compelling 2 hour live broadcast from Google’s headquarters in Mountain View, California. …

Link Building: Reasons Why Most Strategies Fail

Link Building: Reasons Why Most Strategies Fail

More often than expected, many link building strategies fail and leave people wondering why the strategy was unsuccessful. These failures are most commonly attributed to improper execution of link building. Successful link building strategies are an important element to search …

Mozcast: Weather Report For Google Algorithm Changes

Mozcast: Weather Report For Google Algorithm Changes

Google is always making changes to their algorithms, whether they are officially announced to the public or kept under wraps. The main algorithm changes, Panda and Penguin, have hit some websites pretty hard and negatively impacted rankings. These updates have …

Facebook Beats Estimates

Facebook Beats Estimates

After recently posting revenues of $1.18 billion, Facebook has beaten second quarter estimates. This small bump in revenue calms some people’s nerves as fears of the company’s success were still looming over their heads after an abysmal IPO. The site’s …

Negative SEO: What You Should Know About It.

Negative SEO: What You Should Know About It.

In light of the recent Google Penguin and Panda updates many people have discussed the issue of negative SEO (search engine optimization) or practices that competitors can do to harm your site’s rankings. The topic is controversial in nature among …