Twitter Gone Adwords

Twitter Gone Adwords

Long the subject of speculation and prediction, the world’s most active micro blog, Twitter, announced major changes to their social network in an attempt to position their network as a profitable enterprise.  Twitter Feeds will no longer be free of …

Execs and Online Marketing in 2010

In case you didn’t know, we’re in tough economic times.  These economic conditions have drastically cut budgets across the nation and world, leaving meager allowances for marketing and advertising in its wake. Nonetheless, expectations for 2010 remain optimistic.  In a …

A Few Tips to Increase PPC CTR

A Few Tips to Increase PPC CTR

PPC can be a complicated advertising method.  With constant changes in the algorithms and Quality Score indexes, we need to stay on top of strategies that fall under the “best practices” category.  We can talk all day about landing pages …

Where PPC and SEO Meet

Where PPC and SEO Meet

All the studies out there point to the fact that an integrated online marketing strategy is more powerful than just using one Internet marketing channel alone.  Most strategies compliment one another very well.  Today, I want to talk a bit …

Running a good PPC campaign

So you’ve got your million dollar idea – congratulations. Now what are you going to do to market it online? Well, any good internet marketing company will suggest that you start a Pay-per-click ad right away to get immediate exposure. …

Small to Medium Businesses Drive Online Marketing

Studies show that small to medium size businesses make up the majority of online marketing dollars spent each year.  While other forms of traditional media are shrinking, the online marketing industry has still shown steady growth this year.  It is simply more dynamic, …