IMI Hosts Google Engage Thought Leadership Event

IMI Hosts Google Engage Thought Leadership Event

On Tuesday, March 5th IMI invited some of our local clients in house for an exciting thought-leadership event sponsored by Google called Google Engage. Our clients watched a compelling 2 hour live broadcast from Google’s headquarters in Mountain View, California. …

Bing’s Social Sidebar Goes Live

Bing’s Social Sidebar Goes Live

Bing announced another launch and redesign of their search engine today. After making their search results cleaner and more accessible last week, Bing is turning its focus to a social search experience. So, what is Bing offering besides new PPC …

Google Updates Algorithm to Punish Excessive Advertising

Google Updates Algorithm to Punish Excessive Advertising

Google announced it would begin penalizing websites heavy-laden with advertising, updating their algorithms to exclude sites with buried content. As stated in the blog post announcing the changes, Engineer Matt Cutts explains that users simply want to see the page …

Changes To The Google AdWords Keyword Tool

Changes To The Google AdWords Keyword Tool

The simplification of the Google AdWord Keyword Tool, as expressed in the article, “R.I.P. Google Keyword Tool. Long Live SEO!”  creates a burning question to marketers who rely on this toolbar:  How does this change our process? Many have been …

Twitter Gone Adwords

Twitter Gone Adwords

Long the subject of speculation and prediction, the world’s most active micro blog, Twitter, announced major changes to their social network in an attempt to position their network as a profitable enterprise.  Twitter Feeds will no longer be free of …

Execs and Online Marketing in 2010

In case you didn’t know, we’re in tough economic times.  These economic conditions have drastically cut budgets across the nation and world, leaving meager allowances for marketing and advertising in its wake. Nonetheless, expectations for 2010 remain optimistic.  In a …

Don’t Forget to Use a Landing Page

Don’t Forget to Use a Landing Page

Many companies using Internet marketing strategies out there drive most of the traffic to their homepage or possibly another internal page of their website. The optimization of any online marketing campaign should focus on both the traffic drivers as well …

Where PPC and SEO Meet

Where PPC and SEO Meet

All the studies out there point to the fact that an integrated online marketing strategy is more powerful than just using one Internet marketing channel alone.  Most strategies compliment one another very well.  Today, I want to talk a bit …