Internet Marketing Defined:  Get on Board

Internet Marketing Defined: Get on Board

The Internet has become the most important new communication platform since TV and is fundamentally reshaping the contemporary view of sales and marketing.  If your business does not have an Internet marketing strategy, you will lose market share and credibility…it’s …

Transparency in a Web 2.0 World

As the world continues to flatten and technology drives us all closer together, consumers are targeted with an overabundance of information many times throughout the day.  We are constantly inundated with media messages form all angles.  Do “we” (consumers) still …

Social Marketing

Social Marketing has become the latest buzz word in the internet marketing industry.  Organizations, companies, and bloggers are now using this method to convey their messages to their intended audiences effectively and quickly.  There are many tools, perhaps too many …

E-commerce & Community

One of the most powerful growth factors in the world of e-commerce has been the Web 2.0 integrations of the “community” aspect.  Community refers to a sense of user loyalty where people are physically and emotionally engaged in the website’s …

Small to Medium Businesses Drive Online Marketing

Studies show that small to medium size businesses make up the majority of online marketing dollars spent each year.  While other forms of traditional media are shrinking, the online marketing industry has still shown steady growth this year.  It is simply more dynamic, …

Online Advertising in This Economy??

With the ups and down of our current bear market and gloomy economic outlook, everyone is wondering where and how much spending will be cut in companies throughout the country.  Advertising historically is one of the first areas to feel …

Social Media Optimization Done Right

There is a lot of “buzz” out there about social media optimization and how to properly implement it. This is an exciting way to expose a brand/product because it is viral which adds an interesting value that typical paid advertising …