AdWords Express Unveiled

AdWords Express Unveiled

On July 25th, Google  introduced  Adwords Express on their blog, which will make advertising for local small business owners  faster, easier and more efficient.  Taking relatively no time and a small amount of money, even those who are not internet savvy …

Changes To The Google AdWords Keyword Tool

Changes To The Google AdWords Keyword Tool

The simplification of the Google AdWord Keyword Tool, as expressed in the article, “R.I.P. Google Keyword Tool. Long Live SEO!”  creates a burning question to marketers who rely on this toolbar:  How does this change our process? Many have been …

The Inverted Pyramid Writing Style

The Inverted Pyramid Writing Style

When writing content on the web, a good rule of thumb is to use the inverted pyramid technique, also known as Bottom Line Up Front.  This entails putting your most important point as the title and first paragraph of text …

The Last Winter SES Chicago

The Last Winter SES Chicago

A week ago ended the last SES Chicago scheduled to occur in December as it will move to October 18 in 2010. Although mid December is not technically Winter it was wintry enough especially compared to a much more Fall …

Execs and Online Marketing in 2010

In case you didn’t know, we’re in tough economic times.  These economic conditions have drastically cut budgets across the nation and world, leaving meager allowances for marketing and advertising in its wake. Nonetheless, expectations for 2010 remain optimistic.  In a …

Free Speech vs. Libel: Who Wins?

Last week, the FTC (Federal Trade Commission) announced a new set of rules to govern bloggers with a connection to any company selling a product they are writing about. So, how far will the government go?  Right now, it’s unclear, …

Where is all the Stimulous Money Going?

According to economists…it is going to these key industries:  Energy, Green Tech, Water, Canada/exports, Higher Education (notably non-public institutions), Health Care Practices,  Leisure, Pets, Funeral Services, Alcohol, Security, and Legal Services. For all you marketers out there these are the …