Keeping Up With The Future Of Online Advertising

Keeping Up With The Future Of Online Advertising

As 2012 marks the first year in history that marketers will spend more in online advertising than print, web marketing strategies are more important than ever. Through various SEM services, like search engine optimization of keywords and content, your website …

The Impact of Internet Marketing on Valentine’s Day

After the sea of chocolate wrappers, heart shaped cards, bouquets of flower, and listening to “I Will Always Love You” by Whitney Houston fifty times, comes the inevitable Valentine’s day hangover. While some people may never want to search the words Valentine’s …

Changes To The Google AdWords Keyword Tool

Changes To The Google AdWords Keyword Tool

The simplification of the Google AdWord Keyword Tool, as expressed in the article, “R.I.P. Google Keyword Tool. Long Live SEO!”  creates a burning question to marketers who rely on this toolbar:  How does this change our process? Many have been …

How to Build Your Online Marketing Plan

So you have decided that you need a better online marketing plan to enhance your brand and maximize the return you get from your marketing budget.  Great idea!  Now its time to create that plan and execute!  The following suggestions …

Cost Effective Online Marketing

These days it all comes down to budget planning.  The people making the “money” decisions will eventually hand over an overall budget for marketing that will no doubt be meant to use for any and all marketing expenditures.  The next …