Why People Love Digital Marketing

Why People Love Digital Marketing

Marketing has come a long way from the 1950’s boardrooms and it’s now a lot more fun to play in the digital marketing space than it’s ever been before. Is it a little too self-serving to exclaim, “We love marketing”? …

No One Does Marketing Like the NFL

No One Does Marketing Like the NFL

  It’s that time of year again!  Football season.  Yes, football season.  And if you haven’t noticed, you might be living under a rock. Because no one does marketing the way the National Football League does. Throughout history the omnipotent church has been …

5 Ways to Create Timely Content

5 Ways to Create Timely Content

Positioning the right message at the right time to the ideal audience is the key to getting a handle on timely content When it comes to content management, what does “timely” really mean? Does it mean releasing content in accordance …

Top 6 Touchpoints Every Hotel Should Master

Top 6 Touchpoints Every Hotel Should Master

Differentiate your hotel from the competition and elevate the customer experience before, during, and after the stay by honing in on these key touchpoints throughout the interaction Business leaders just ten or fifteen years ago seemed to harp constantly on …

The Digital Landscape: Seniors & Baby Boomers

The Digital Landscape: Seniors & Baby Boomers

The current landscape for Seniors online involves tremendous opportunity and purchasing power. While Seniors are considered to be 65+ years-old, there is another audience to take into consideration as well: Baby Boomers. These are individuals born between 1946-1964, meaning that …

10 Tips to Market Your Hotel on Instagram

10 Tips to Market Your Hotel on Instagram

It’s no surprise that hotels and travel brands are winning on Instagram. With its core focus on sharing visually engaging photography, Instagram is one of the ideal places for hotels and resorts to attract new guests or lure travelers back. …