How to QR Code the Right Way

How to QR Code the Right Way

Target announced this week that the retail giant will be putting QR codes on toys this holiday season in an effort to battle Amazon and encourage online purchases (while in-store).  They plan to showcase the season’s top 20 toys, each …

Yahoo Axis Redefines Search & Browsing

Yahoo Axis Redefines Search & Browsing

Can a search platform really change your web browsing experience? Until now, many would say that search has been a means for them to simply find their desired results, but this may soon change with the introduction of Yahoo Axis; …

Changes To The Google AdWords Keyword Tool

Changes To The Google AdWords Keyword Tool

The simplification of the Google AdWord Keyword Tool, as expressed in the article, “R.I.P. Google Keyword Tool. Long Live SEO!”  creates a burning question to marketers who rely on this toolbar:  How does this change our process? Many have been …

Back in College- Just for a Night

Back in College- Just for a Night

Although Dean Loudermilk still teaches the semester long class at Emory University, Social Movements and the Media (the basis for the presentation): let’s just say it wasn’t your average college class last night! We had guests from Atlanta, attendees ranging …

5 Marketing Blunders to Avoid

Marketing is a very important and specialized element to growing a business and differentiating yourself from the competition.  I didn’t used to think so.  My background is originally in finance.  I used to think marketing was just some common sense …

Marketing For the People By the People

Marketing is gradually becoming more democratized.  Brands all over the world are running ad campaigns designed by their most loyal customers.  They are engaging customers and letting them get involved in shaping the brands they love.  So is it really …