Twitter Tweets Targeted Treats Today

Twitter Tweets Targeted Treats Today

Did you use Twitter on your phone this morning and notice anything different? A tweet from Twitter’s advertising blog made an announcement that they have begun testing Promoted Tweets and Promoted Accounts across all Android and iOS mobile social media …

Keeping Up With The Future Of Online Advertising

Keeping Up With The Future Of Online Advertising

As 2012 marks the first year in history that marketers will spend more in online advertising than print, web marketing strategies are more important than ever. Through various SEM services, like search engine optimization of keywords and content, your website …

Co-Sponsors Take Back Their Support On SOPA & PIPA

Co-Sponsors Take Back Their Support On SOPA & PIPA

Many people took time out of their day yesterday to take action against the passing of two proposed bills, the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property  Act (PIPA). An astounding 4.5 million people signed Google’s Anti-SOPA petition, according to the …

Is Extra Data Costing Your Website Millions?

Is Extra Data Costing Your Website Millions?

Simply deleting extra data fields on your website can potentially save you millions, as shown in the article “Expedia on How One Extra Data Field Can Cost $12 M“. Expedia utilizes SAS® predictive analytics, which helps them understand their customer …

The Inverted Pyramid Writing Style

The Inverted Pyramid Writing Style

When writing content on the web, a good rule of thumb is to use the inverted pyramid technique, also known as Bottom Line Up Front.  This entails putting your most important point as the title and first paragraph of text …