Link Building vs. Link Earning

Link Building vs. Link Earning

When speaking to my clients and colleagues, I often compare Google’s SEO announcements to the infamous “FedSpeak” that Federal Reserve Chairman, Allen Greenspan used in the 1990’s to explain US monetary policy: “Taking steps to increase our national savings through …

Data-Driven Content In Practice

Data-Driven Content In Practice

I’ve been pushing the “data-driven” content idea for almost three years at this point.  Everyone I talk to agrees that it is great “in theory.” But “in practice”? They remark how it is still a foreign concept. Then they usually …