Do You Have a Powerful Call to Action?

Do You Have a Powerful Call to Action?

Does your website perform they way it is supposed to?  Do your visitors see the content you want them to and take action?  Web design and conversion optimization is all about maximizing your website’s potential to convert traffic into some …

Don’t Get Caught Off Guard

Don’t Get Caught Off Guard

Don’t get caught off guard by poor marketing efforts.  Companies in all kinds of industries are now realizing the importance of a cost effective and creative online marketing approach.  It is also important to note that an integrated approach based …

Conversion Optimization Basics

Conversion Optimization Basics

Conversion optimization was born out of the need of lead generation and e-commerce internet marketers to improve their website’s results. As competition grew on the web during the early 2000’s, Internet marketers had to become more measurable with their marketing …

Testing for conversions

Having a tracking and reporting tool installed to your website is a very important factor for conversion based websites and your SEO strategy. Make sure you have a tracking code on your site to track visitors and their behavior on …

Why are Landing Pages so Important?

Why are Landing Pages so Important?

We have talked a lot about conversion optimization and improving ROI for your marketing investments.  This of course has never been more important.  Most companies (though everyone is negotiating the waters of the rough economy) still undertsand they need to …

Landing Pages and Conversion Optimization

Landing Pages and Conversion Optimization

Conversion optimization:  The process of manipulating a web page to improve the visitor’s perception of the page and increase the conversion rate.  A “landing page” is generally referred to when speaking about the page a visitor is directed to when …

Earning Your Visitor's Trust

Earning Your Visitor's Trust

We can all work very hard to drive as much traffic as we can get; but in the long run is it really helping our businesses grow?  It certainly can!  Earning the trust of the visitors your bing to your …

Conversion Optimization and Persuasion Architecture

Conversion Optimization and Persuasion Architecture

Conversion optimization is basically a methodology and series of specific practices designed to create more customers using your various marketing strategies.  Conversion optimization is not necessarily new, but it has definitely advanced in the world of Internet marketing.  Let me …