Is Extra Data Costing Your Website Millions?

Is Extra Data Costing Your Website Millions?

Simply deleting extra data fields on your website can potentially save you millions, as shown in the article “Expedia on How One Extra Data Field Can Cost $12 M“. Expedia utilizes SAS® predictive analytics, which helps them understand their customer …

The Inverted Pyramid Writing Style

The Inverted Pyramid Writing Style

When writing content on the web, a good rule of thumb is to use the inverted pyramid technique, also known as Bottom Line Up Front.  This entails putting your most important point as the title and first paragraph of text …

More on Conversion Optimized Landing Pages

More on Conversion Optimized Landing Pages

We have talked a lot about conversion optimization for websites and landing pages associated with any Internet marketing strategies.  Here is another great page used for paid search campaigns.  Each PPC campaign will have different conversion goals depending on the company’s needs.  …

Don’t Forget to Use a Landing Page

Don’t Forget to Use a Landing Page

Many companies using Internet marketing strategies out there drive most of the traffic to their homepage or possibly another internal page of their website. The optimization of any online marketing campaign should focus on both the traffic drivers as well …