Our Analytics Director Adrian Vender was a presenter at SMX East in New York Sept 30 – Oct 2, 2014. Adrian presented on Multi-Attribution Data Visualization Tips. With Google Analytics, Converto, and so many other vendors providing sophisticated multi-attribution data, we’re finally in an era where we can break free from last-click attribution for our marketing campaigns. But, with this opportunity to collect multi-touch data comes the new challenge of how to present and analyze multi-attribution data for valuable insights.
I’ll be reviewing some of the standard reports that the multi-attribution platforms provide, as well as providing tips on how to export the data, combine it with other data sources, and create data visualizations that lead to intelligent decision making. To learn more, please take the time to flip through Adrian’s Slide Share presentation.