September 24-26: IMPACT14 (IMA) in Las Vegas

Our Analytics Director Adrian Vender was a presenter at IMPACT14 on September 25, 2014 in Las Vegas, NV.

Title: “A Data-Driven Approach to Content Marketing”

Many content marketing strategies will crash and burn without a data-centric process. Competitive analysis, social outreach, content measurement and so many other aspects of content marketing will flourish when you support each task with an intelligent approach of data analysis.

This presentation will provide people with an assortment of data resources to optimize content planning, promotion and measurement, building a successful and sustainable content marketing strategy.

Learn more about the conference here.