Our Analytics Director Adrian Vender is a speaker at SMX West in San Jose, CA on March 4, 2015. SMX conferences educate internet marketers about search engine optimization and other digital marketing specialties. The speakers are knowledgable marketing professionalable that provide actionable insights that are results oriented. Adrian will be talking about Conversion Paths & Attributing The Search Assist. Conversions can come in many forms: Clicks on ads, website or store visits, and downloads or purchases. These conversions can happen on multiple devices, so to truly understand whether (or if) your campaigns are successful, you need to have a comprehensive, holistic view of the entire process, including first and last interactions and the “assists” between them.
To learn more about this event, please click here.