June 10: Social Media Week L.A.

Becca-JamesBecca James, our Director of Insights & Strategy was a speaker at Social Media Week L.A. in Santa Monica, CA on June 10th, 2015. The topic – “How to make one of those insanely viral quizzes that you’re seeing everywhere.” Quizzes are a very powerful, effective marketing tool that now make up some of the most shared pieces of content on the Internet. Becca joined forces with Chief Qwizard of Qzzr, Owen Fuller, to share a behind the scenes look at her process of using audience insights and optimization techniques to strategically increase traffic, leads, and revenue with the quiz alone. Learn more about the content marketing strategy here.