Feb 22-24, 2016: The Great Ideas Summit

Adrian-VenderAdrian Vender, our Director of Analytics was a speaker at The Great Ideas Summit in Orlando FL on February 24, 2016. He spoke to the group about Multi-Attribution Insights for Digital Marketing. In Adrian’s presentation he explained the disconnect between the multichannel digital journey that brings visitors to a website and the Last Click model that exists in standard Google Analytics reports. He provided some best practices for Google Analytics and Convertro multi-touch attribution technology to uncover valuable insights across the entire customer’s digital footprint on a website.