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How Social Media Marketing Works Best

1

Cross-Team Collaboration

From an engagement perspective, when social strategy incorporates Paid, Creative, and Content, it creates more holistic opportunities.

2

Campaign Management

In addition to creating content calendars, social media marketing includes campaign management and reporting, as well as engagement tactics such as Twitter chats, sweepstakes, giveaways, and review monitoring.

3

Testing & Technology

Social media is a fast-paced landscape with new apps and programs being designed constantly. It’s important to test new tools, but also to perform A/B testing and document what works best for each brand regardless of platform popularity.

Influencer Marketing

Influencer marketing is part of a strong social media strategy where connections are made with both brand ambassadors and influential profiles who can populate an extended “word-of-mouth” campaign.

Reputation Management

A brand’s visibility and public perception are essential to tracking online performance. Tackling review management, social chatter, and other online feedback helps to create a more cohesive social media marketing strategy.

Social Listening + Consulting

Social media marketing requires a mix of predictive data analytics and in-the-moment creation. We use social listening tools that help shape campaigns and pave a path to reach audiences when it will impact them most.

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