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How Social Advertising Works Best

1

Full-Funnel Approach

It’s not enough to target just one area of the sales funnel. Through social advertising, we understand how to attract new users, retarget, and close the sale all with unique, optimized campaigns. Applying an effective creative strategy based on users stage in the funnel has also proven to help meet our clients goals.

2

Shopping Campaigns

Our shopping campaigns include end-to-end support from assistance in automated a product feed, to implementing the proper event tracking on your website and bringing it all together with collection-based ads to help close the sale. E-commerce brands that do not implement social shopping are missing out on one of the most effective ways to boost ROI and increase engagement. IMI is also recognized as a Shopify+ partner which has allowed our team to launch social shopping campaigns, quickly and efficiently. This also provides for a seamless integration to promote shoppable pins on Instagram.

3

Social Influencer Campaigns

Cross-collaboration with our Earned and Creative teams allow us to create the most impact for a brand online. Through relationship building with our influencers, we’re able to leverage user-generated content to better communicate our brand’s story through social ads.  Our strategies ensure we are maximizing your social advertising budget and provide best possible ROI.

Strategies & Consulting

Social advertising goes beyond creating social content calendars and dives into what platforms will work best for your brand and audience. We provide insights from the beginning research phases all the way to campaign implementation and optimization.

Social Media Platforms

IMI is a Facebook-approved partner manager and our team actively attends Facebook Live events that offer hands-on performance marketing training. While this social media giant remains the top social play, we have experience in what’s up-and-coming as well, including Instagram and Nextdoor.

Social Media Advertising Reports

We have a long history executing successful paid social strategies for our clients. As part of a full-service agency, we’re able to create more streamlined, robust reports that showcase not just social campaign performance; rather how social plays into our client’s entire media mix. Through Facebook Attribution, we’re able to provide clients with multiple touch points of which channels influenced a conversion and optimize budget allocations accordingly.

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