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How Paid Search Works Best

1

Full-Funnel Approach

An integrated strategy with display and social, plus having a web dev team in-house makes us competitive in paid search because we have all the tools to make more effective budgeting and optimization decisions.

2

Data-Driven Strategies

All campaigns are dependent on client goals and driven by data that is monitored and analyzed closely. Paid Search management is complex with a large number of variables, tools and tactics to optimize regularly based on real time data collected through the engines.

3

Standardized Reporting

Reports are created to align with campaign and business goals and are automatically refreshed to show a formatted data analysis, which leaves times for team members to provide deeper insights and recommendations when optimizing or creating campaigns.

Strategies & Consulting

Our sophisticated approach to search engine marketing takes many things into account. Everything starts with defining clear KPI goals, business objectives, and milestones for your own pay per click program.

Paid Search Technology

IMI partners with Google Marketing Platform to provide the best-in-class solution for managing paid search, mobile, social ads, and display campaigns. Our use of Google Marketing Platform complements our team’s expertise and skill, allowing us to make more effective, strategic decisions.

Paid Search Reporting

Reporting for campaigns involves automated snapshots and monthly in-depth reports that detail key metrics. The goal of these reports is to show continuing performance, growth, ROI, and highlights. Reports can also be generated on-demand when needed, and allow for easy analysis and decision making.

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