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How Email Marketing Works Best

1

Promotional Emails

Direct, promotional emails are sent to prospective customers to persuade customers to buy your products. This requires audience segmentation, persona builds, and other in-depth research and analytics to determine what message fits your audience best.

2

Customer Newsletters

Emails sent regularly to customers who have opted-in help to maintain a brand connection. By using these to inform and provide special offers or upgrades will create a sense of loyalty among your newsletter base.

3

Drip Campaigns

Strategically sending emails at different stages of the buying cycle helps to deliver the right message at the right time. By identifying the information that provides the best value at any given time along the purchase path will give your subscribers what they need to take action.

Branded Email Templates

Email is one of the most popular forms of communication. It’s important that your branding is aligned with the rest of your digital strategy. By creating email templates for different campaigns, it aids in a more efficient and effective process.

A/B Testing

There are several parts to an email that can undergo testing, including the subject line, imagery, email copy, time delivered, and day delivered. Documentation of each email sent will help to make more strategic business decisions for improved click-through rates.

Email Marketing Campaigns

Email campaigns include everything from regular newsletters to sales drip campaigns to ensure your audience is getting what they need at the time they need it. Each email campaign requires list building and cleanup, audience segmentation, in addition to the creation and testing of emails.

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