Programmatic + Direct Buys
After an in-depth discovery process and extensive market research, IMI will identify the best websites and Demand Side Platforms to use for each client initiatives. We carefully determine which tactics, targeting capabilities and creatives best suit each campaign’s goals from branding and upper funnel prospecting to direct response, lower funnel retargeting.
Mobile Strategy + Geofencing
In a mobile-first landscape, IMI helps our clients make the most out of their mobile strategies. Whether it’s assisting in generating mobile application downloads or improving conversion rates with mobile-first creatives, IMI can create a holistic strategy that’s right for your brand. Additionally, we’ve partnered with some of the top mobile tech companies to bolster our geofencing capabilities with physical location walk-in verification reporting to track the success of our campaigns.
Display Performance + Acquisition
At IMI, we take your Display ad campaigns to the next level by using sophisticated analytics to determine which media elements are contributing to the conversions. Proprietary fingerprinting technology has the ability to track a user indefinitely and across multiple machines. We know when they were initially introduced to your brand, how they have navigated to the site since that initial introduction, and which media contributed to the conversions.