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How Data Science + Analytics Works Best


Identifying Data Gaps

Our analytics team has a solid background in development and tracking expertise. By sourcing out data gaps, our team is able to provide solutions to create more meaningful business outcomes.


Holistic Strategy

Analytics is ingrained into every service provided at IMI. Due to a commitment to a holistic strategy, our team can pivot as needed to fix digital data issues, provide best practice recommendations, and create data reporting that provides clarity for what’s needed to improve and excel.


Technology Integration

Appropriate integration of data science techniques is necessary for brands to succeed. The ability to accurately track and report on data is a cornerstone of what helps brands to excel or falter. In addition to technology advancements, changes in tracking regulations are also factored into the capabilities of a brand and how often changes are required.

Data Visualization

The storytelling part of analytics is often overlooked but is the differentiator between black and white data and data with context to drive smart decisions to achieve business goals. Our team uses Data Studio, Tableau, and Power BI to visually present data in a way that makes the most impact.

Lead Gen Campaigns

A/B testing for landing pages, email campaigns, and paid media assets requires an analytics component to create a larger digital presence, drive more conversions, and ultimately, secure more business for your company.


Analytics is not a dormant service. It’s not a “set it and forget it” type of strategy. When collecting and tracking data, rule changes and technologies either become obsolete or morph into something new. Education is important for our clients and internal teams to review analytics best practices and strategies.

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