IMI’s Co-Founder and CMO, Brent Gleeson, will be guest lecturing at SDSU tomorrow at 11 am. The subject matter is “Social Media in the Digital Age” and he will be presenting to Social Media and Journalism students on current trends in social media and how brands are using digital media to impact their bottom lines.
Joining Brent will be IMI’s Social Media Director, Carrie Peterson, as well as IMI’s senior Digital Marketing Analyst, Justin Goodman. Brent and Goodman recently co-authored a Forbes article on big data and digital marketing analytics. Also, Brent and Carrie co-authored a Forbes article last week about six ways brands can build trust through social media.