The Web Marketing Association announced the results of the 2017 Internet Advertising Competition Awards on March 28th, 2017. IMI was honored for our work with Vdara Hotel & Spa’s “A Day in the Life of a Vdara Vdog” video in the Best Hotel and Lodging Social Media campaign category.
IMI put themselves in the shoes of dog-lovers and knew a video showcasing a day-in-the-life of a Vdog pup would melt the hearts of pet lovers. It would also increase Vdara’s reach through social shares. The video takes viewers on a journey through the luxurious amenities offered for dogs at Vdara Hotel & Spa. The purpose of the video was to keep Vdara top of mind for dog-friendly resorts in Las Vegas.
This 42-second Vdog video garnered some incredible results and continues to grow every day! It has also outperformed any branded video on their social channels (specifically Facebook) by more than 3900%!