Sports Marketing and Digital PR Services

Sports Marketing & Digital PR

At IMI we work with athletes to not only create their personal brand strategy but also in execution of social media and web strategies in order to maximize media coverage, fan loyalty and sponsorship opportunities.

Our campaigns involve a full range of customizable services including:

  • Personal Brand Development
  • Optimized Press Releases
  • Copywriting
  • Digital PR
  • Video Content Creation and Distribution
  • Social Media Consulting
  • Sponsorship Strategies
  • Media Relations
  • Insights
  • Event Marketing
  • Web Development
  • E-Commerce

Personal Brand Strategy

Our personal brand strategists use proprietary research, insight and experience to create branding campaigns that reach a mass market.  Understanding millennial marketing, search engine optimization and social media are key components that set us apart.  Understanding the most effective ways to reach todays millenials (people ages 16-24) allows us to impact opinion leaders and influencers.   By understanding our clients, their personalities, hobbies, social circles and goals, we establish successful personal brand approaches that increase interest level and positive PR about our clients. Through knowing our clients well, we establish what they are comfortable sharing with the public.  Then we discover their most marketable personality traits and explore strategies using our creativity and insight.  Our team is known for forming long lasting partnerships with our players.

Social Media

Social media has become an essential ingredient to any athlete’s marketing, endorsements and branding efforts.  Clearly an athlete must be focused on his or her efforts on the field or court, but it is important to use the given platform to build an affinity with fans.  Once an athlete has a following on social media, the option exists to use the platform for marketing efforts involving sponsors and endorsers.

Through social media we help our clients create:

  • Opportunities for secondary income (endorsements)
  • Post Career Opportunities
  • A platform for impact and positive influence

Request a proposal mailto:

Our athlete marketing team:

Ariadna Jacob | Business Development Executive

  • 8 year experience in digital marketing & working with professional athletes and sports agencies

Brand Consulting Credits:

  • Marshall Faulk (logo design, business card design and development)
  • Mike “The Situation” Sorrentino (web development)
  • Aguirre Sports Management (player brand consulting)
  • ICON Sports Group (brand consulting and online reputation management
  • FLUXX (digital marketing director)
  • Red Rope Reviews (owner/founder)
  • Eve Torres (website design and consulting)

Carrie Peterson | Social Media Director

  • Over 5 years of social media experience Entered the social space before the term “social media” came to fruition Formerly a Brand Marketer Focus on strategic innovation and integration Founder, Carrie Elizabeth Social Media Consulting

Social Media Credits:

  • Upper Deck
  • Couples Resorts
  • North American Media Group
  • Dazadi