About Muhammad Ali

Muhammad Ali, Director of Analytics

Muhammad Ali brings over 10 years of marketing and business analytics experience to IMI.  As a seasoned professional in developing and managing business analysis activities to support strategies across channels, Muhammad believes analytics is the foundation for everything that happens throughout a buyer’s journey and enables business stakeholders to make more informed decisions.

Muhammad is well-versed in Google products, Adobe, Tableau, Power BI, and visual platforms with an emphasis in healthcare systems. He feels the more resourceful you can become, the more solution-oriented you can be.

Muhammad enjoys merging a highly operational and technical background with a passion for results-driven marketing campaigns to drive business outcomes. His unique approach in soliciting questions from anyone at any level creates solutions that encourage participation and efficiency.