Delana Ricasa, Director of Paid Media
Delana Ricasa is the Director of Paid Media at Internet Marketing Inc. (IMI). She has 16 years of digital agency experience, and has a diverse background spanning several services. Delana began her career in 2001 as a marketing specialist tasked with learning paid search. She quickly became fascinated with the real-time effectiveness of paid search and it soon turned into her passion. Along her SEM journey she also dove into the earned side of media in 2007, learning the ins-and-outs of technical and on-page SEO. Wanting to further expand her knowledge, she began exploring the emerging side of social media and display advertising. Today, she now believes in taking the omni-channel, full-funnel approach to creating effective and successful digital campaigns.
Delana has worked with numerous B2B and B2C brands across various industries. She welcomes and enjoys a good challenge and finds fulfillment in understanding her client’s business and delivering exceptional results.