About Delana Ricasa

Delana Ricasa, Director of Paid Media

Delana Ricasa is the Director of Paid Media at Internet Marketing Inc. (IMI). She has 16 years of digital agency experience, and has a diverse background spanning several services. Delana began her career in 2001 as a marketing specialist tasked with learning paid search. She quickly became fascinated with the real-time effectiveness of paid search and it soon turned into her passion. Along her SEM journey she also dove into the earned side of media in 2007, learning the ins-and-outs of technical and on-page SEO. Wanting to further expand her knowledge, she began exploring the emerging side of social media and display advertising. Today, she now believes in taking the omni-channel, full-funnel approach to creating effective and successful digital campaigns.

Delana has worked with numerous B2B and B2C brands across various industries. She welcomes and enjoys a good challenge and finds fulfillment in understanding her client’s business and delivering exceptional results.