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The Art and Science of Measuring ROI: Content Marketing

Download your FREE copy of our new eBook to grab insight on planning, measuring, and reporting the success of your Content Marketing strategies.

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Defining the “R” in ROI: A Strategic Approach to Content Marketing

22% of marketers report lacking clear measurement strategy for their Content Marketing efforts. In order to identify and report the return on investment for your campaigns, you must be able to track the entire life cycle of your content. It’s time to understand how to properly define KPIs per content piece and utilize data analytics to distinguish what is and is not successful and why. Learn how from the leading digital marketing agency in the country.

What can you expect from this eBook?

  • Common challenges and solutions to measuring ROI
  • Goal setting and defining appropriate KPIs
  • Helpful tools and the benefits of using data analytics
  • How to customize reports for your audience
  • Understanding when you will see success

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