Display Advertising & Retargeting
What is Behavioral Retargeting?
You’ve invested time and money into every person who visits your web site. On average 98% of the visitors who browse your site will leave without converting – whether that conversion is an action as simple as joining an e-mail list or as complicated as buying a sports car. Don’t let your investment in those customers disappear! These are your most valuable prospects- they have already shown interest in what you have to offer by visiting your website. So how do you make sure that those customers don’t forget about you?
How Does Retargeting Work?
STEP ONE: A single line of code is added to your website page(s). Prospects receive a non-invasive anonymous cookie containing no personal or identifiable information, spyware, or adware whatsoever. At the same time, custom banner retargeting ads are created for the campaign which will be presented to you for approval. These are customized specifically for your brand and will encourage visitors to return to your website.
STEP TWO: When a visitor comes to your site via organic or paid search, tv, print or direct traffic, they may convert or they may leave without converting into a lead or sale. Each prospect is uniquely identified. This allows us to distribute targeted online advertising pieces to those prospects who did not convert while they visit thousands of websites across the Internet.
STEP THREE: Retargeting ads are then delivered to those prospects across the Internet’s largest retargeting advertising network. You can also restrict your search retargeting placement to specific types of branded content sites if you wish.
After they’ve visited your site and continue browsing the web, they will see your ad banners everywhere!
STEP FOUR: After being reminded of your services by seeing ad banners up to 7 times throughout many websites, the prospect returns to your website!
STEP FIVE: Through banner ad advertising, behavioral retargeting, and targeted internet marketing you will continue to build brand awareness and increase conversion rates 24/7!
Why Use Retargeting?
- Amazing complement to all marketing efforts and current website traffic
- Adds value to SEO and social media traffic
- Reduce costs by utilizing single retargeting partner
- ROI focus on conversions, not just impressions
- Continual optimization of campaign via ROI goals
- Industry leading reporting system for retargeting
- Sequential and dynamic ad delivery across networks and publishers
- Dedicated ROI consultant optimizing campaign
- Canonicalization of non-www & www
- Canonicalization of Index or default pages