- This event has passed.
[Webinar] Spend Smarter: Why The Latest In Mobile Advertising Can Mean Big Bucks For Your Business
July 2, 2014 @ 10:00 am - 10:30 am
Tablets and smartphones have drastically impacted the way consumers communicate, research, and most importantly – purchase. Understanding how to leverage these technologies to help drive conversions is increasingly becoming a focal point of digital marketing strategies.
In our next webinar, we’ll introduce you to the wide world of mobile advertising, and explore targeting and measurement options that can work for your business.
In this webinar IMI will show you:
- Mobile advertising – a brief history and prediction for the future
- Targeting your consumers – who, where, what, & why.
- Measuring results – establishing KPI’s and measuring ROI
About The Presenter:
Peter Sibley is an Account Strategist with a background in traditional and digital brand management. He is experienced in the development of digital marketing solutions for small, medium, and enterprise level businesses. Peter focuses his strategies around results driven solutions, with actionable data at the heart his plans. He is passionate about the latest in advertising technologies and stays up-to-date by attending industry conferences and events across the nation. Peter is a proud alumni of San Diego State University and spends his free time mentoring young professionals in the local community.