How to Fail at Email Marketing

How to Fail at Email Marketing

  Inbox messages are being critiqued more than ever before and subscribers have begun to expect personalization from brands. As a marketer, it can be difficult to navigate the evolving email landscape. More often than not, you’re told what you should be …

Marketing in “The Age of You”

Marketing in “The Age of You”

Consumers expect brands to listen, understand and act. Marketers are expected to uncover genuine insights and create personalized, relevant and memorable experiences to satisfy both ends. We recognize this era of marketing as The Age of You. I sought out …

[Video] SEO 101 for WordPress

[Video] SEO 101 for WordPress

One of WordPress’ strengths is the ability to configure the platform for SEO relatively easily with some minor setting adjustments and the help from a few plug-ins. With a development background, I tend to keep my list of installed plug-ins to a minimum, …

The Problem & Solution to Web Fonts

The Problem & Solution to Web Fonts

As a web developer, you must look at your options: stunning design or browser compatibility? There is a huge difference between designing for today’s browsers like Chrome and Safari, and designing for “ancient” systems like Internet Explorer and Opera. Web …

8 Must Haves For Every E-Commerce Site

8 Must Haves For Every E-Commerce Site

Electronic Commerce, commonly referred to as E-Commerce, has beginnings that date back to the early 1970’s. While most people think that E-Commerce is simply transactions conducted over the Internet, in reality it’s the buying and selling of products and services …

4 Ways Web Design Affects SEO

4 Ways Web Design Affects SEO

Google result pages are computed based on hundreds of different factors with the purpose of returning the “best” results based on the search query.  Some of these factors include the presence of quality content with relevant keywords, <title> tag implementation, …

Respond & Adapt To The Mobile Takeover

Respond & Adapt To The Mobile Takeover

Given the speed of smartphones and tablets entering the mainstream as the primary devices to research and purchase, marketers need to create mobile friendly websites, landing pages, and email templates to be successful. There are two approaches when thinking about …