8 Must Haves For Every E-Commerce Site

8 Must Haves For Every E-Commerce Site

Electronic Commerce, commonly referred to as E-Commerce, has beginnings that date back to the early 1970’s. While most people think that E-Commerce is simply transactions conducted over the Internet, in reality it’s the buying and selling of products and services …

Email Marketing in 2014

Email Marketing in 2014

Email marketing will only get more popular in the years to come. Marketers are learning how to properly segment their databases and target email messages to create a better experience for their subscribers. It will be essential that marketers focus …

Is Traditional Brand Marketing Dead?

Is Traditional Brand Marketing Dead?

Typically when people think of Brand Marketing, the debate that follows is traditional vs. digital. Although digital has become more popular, companies should not stop traditional marketing completely. With dwindling marketing budgets and focus on tracking “Return On Investment” (ROI), …