You’ve Got Spam!

You’ve Got Spam!

As marketers, we know email is an important part of the mix. Email is a great tool to collect data from current customers, re-engage dormant ones, gain referrals and new customers, and make sales. If you’re new to the email …

How to Fail at Email Marketing

How to Fail at Email Marketing

  Inbox messages are being critiqued more than ever before and subscribers have begun to expect personalization from brands. As a marketer, it can be difficult to navigate the evolving email landscape. More often than not, you’re told what you should be …