Social Marketing

Social Marketing has become the latest buzz word in the internet marketing industry.  Organizations, companies, and bloggers are now using this method to convey their messages to their intended audiences effectively and quickly.  There are many tools, perhaps too many …

Conversion Optimization and Persuasion Architecture

Conversion Optimization and Persuasion Architecture

Conversion optimization is basically a methodology and series of specific practices designed to create more customers using your various marketing strategies.  Conversion optimization is not necessarily new, but it has definitely advanced in the world of Internet marketing.  Let me …

A Successful Marriage Between Print and Online

All of your marketing components need to compliment and support one another.  This is increasingly true for print advertising.  Most searches online are prompted by some type of offline stimulation.  Print advertising, the oldest and most traditional form of media …

How to Increase Conversion Rates

As marketing budgets remain tight and marketers seek to improve the return they achieve from the given budgets, everyone wants to have a better understanding of how to increase conversion rates and monetize their websites. “Conversion rates” mean different things …

Optimized Landing Pages will Increase Conversions

Optimized Landing Pages will Increase Conversions

Update: Read our 10 Best Practices for Landing Page Optimization post.  Remember those “Where’s Waldo “ books as a kid? Waldo was strategically placed in a location that was difficult to find! While finding Waldo was a fun challenge, we’re now …