Optimize Your Website – Split Testing

You’ve created a great website!  So you think, but your website analytics reveal a high bounce rate.  The question at hand is: WHY?  Have you optimized your website effectively for your audience?  When you optimize your website it is wise …

Don’t Get Caught Off Guard

Don’t Get Caught Off Guard

Don’t get caught off guard by poor marketing efforts.  Companies in all kinds of industries are now realizing the importance of a cost effective and creative online marketing approach.  It is also important to note that an integrated approach based …

Conversion Optimization Basics

Conversion Optimization Basics

Conversion optimization was born out of the need of lead generation and e-commerce internet marketers to improve their website’s results. As competition grew on the web during the early 2000’s, Internet marketers had to become more measurable with their marketing …

Usability 101

When you are designing redesigning a website there are several things you want to keep in mind. With all of the technology and studies we have about website design there is a lot to think about when creating a conversion …

Testing for conversions

Having a tracking and reporting tool installed to your website is a very important factor for conversion based websites and your SEO strategy. Make sure you have a tracking code on your site to track visitors and their behavior on …

Why are Landing Pages so Important?

Why are Landing Pages so Important?

We have talked a lot about conversion optimization and improving ROI for your marketing investments.  This of course has never been more important.  Most companies (though everyone is negotiating the waters of the rough economy) still undertsand they need to …

Landing Pages and Conversion Optimization

Landing Pages and Conversion Optimization

Conversion optimization:  The process of manipulating a web page to improve the visitor’s perception of the page and increase the conversion rate.  A “landing page” is generally referred to when speaking about the page a visitor is directed to when …