IMI Interviews Tim Ash – SiteTuners

IMI Interviews Tim Ash – SiteTuners

After Conversion Conference, NY, Eric Brandt – Director of Strategy, had the pleasure of interviewing Tim Ash – Conversion Conference Chair & CEO, SiteTuners. While sitting down with Tim, I asked him five question pertaining to the Conversion Conference, Social …

IMI Interviews Todd Barrs

IMI Interviews Todd Barrs

I had the pleasure of interviewing Todd Barrs – Founding Partner at Visitor Centric and presenter at Conversion Conference, NYC after Todd’s presentation (All Together Now: Integrating Conversion Optimization into Your Marketing Strategy). While sitting down with Todd, I asked …

AdWords Express Unveiled

AdWords Express Unveiled

On July 25th, Google  introduced  Adwords Express on their blog, which will make advertising for local small business owners  faster, easier and more efficient.  Taking relatively no time and a small amount of money, even those who are not internet savvy …

Google changes the PPC playing field

Google changes the PPC playing field

Google recently launched an expansion of their Instant Preview function.  In November of last year you were able to see a preview of the websites that showed up in search results page.  There was an icon of a magnifying glass …

Is Extra Data Costing Your Website Millions?

Is Extra Data Costing Your Website Millions?

Simply deleting extra data fields on your website can potentially save you millions, as shown in the article “Expedia on How One Extra Data Field Can Cost $12 M“. Expedia utilizes SAS® predictive analytics, which helps them understand their customer …