6 Ways Content Marketing Impacts Everything

6 Ways Content Marketing Impacts Everything

Content marketing is more than writing blogs and producing an email newsletter. It serves as the foundation for nearly all your marketing strategies, from paid promotions to influencer outreach to your own earned media. But what is content marketing, exactly? …

IMI Wins Five 2018 Hermes Creative Awards

IMI Wins Five 2018 Hermes Creative Awards

We are proud to announce that of the five submissions IMI entered for 2018’s Hermes Creative Awards, we received honors for all! Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication …

Why User-Generated Content Is Important

Why User-Generated Content Is Important

Take a closer look at the content you’re reading online and you’ll see one common theme: people sharing their opinions. Whether it’s a tweet thread, Instagram story, or a blog update, there is user-generated content (UGC) everywhere you scroll. People …

The Rise of Content Intelligence

The Rise of Content Intelligence

“Content marketing is all the marketing that’s left.” –Seth Godin Here at IMI, we’ve been debating the future of content in a world where consumers are presented with thousands of pieces of content in any given day. Technology moves faster …