Background
Zenni Optical offers over 4,000 frame styles with many starting at $6.95. With a reputation of quality and affordability, Zenni has grown into an online optical industry leader, providing prescription eyeglasses, prescription and non-prescription sunglasses, sports glasses, and goggles.
Goal
Increase brand awareness, organic traffic to their website, leads and online sales revenue.
Strategy
IMI developed a custom SEO strategy to increase organic traffic and rankings, as well as a long-term link building and brand awareness strategy through content marketing efforts. We built a custom content marketing campaign to encourage interaction with current and potential customers. A 9-question multiple choice quiz was created that answered the question: “What Frames Are Perfect for Me?”
Results
These numbers reflect the time-frame of October 15, 2014 – May 15, 2015.
Traffic to the quiz landing page: 573,338 unique visitors
Content Marketing Revenue: $1,167,746.21
Return on Investment: 9,655%
